Tuesday, August 5, 2014

Philly Phair

Hey guys! so last Sunday I helped Machele with her booth at Philly Phair. I helped her come up with a display arrangement and helped set it up. While selling products was obviously a desired outcome of the trip the main reason was to get her brand out there and generate internist. Machele wanted use this booth as a chance to get a sense of her target audience and ask her customer questions. We did this by asking those who visited her booth to complete a short survey that asked what they thought about the products. To get an idea of the type of market she was aiming towards with her products the survey included questions on what occupation and interest the participant had. Here are some pictures of the booth!

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